02/05/2010 14:29

ROSEMONT, Pa. – It was pink as far as the eye could see as the Rosemont College Athletic Department held its second annual Women’s Basketball Coaches Association (WBCA) Pink Zone event Thursday at the men’s and women’s basketball doubleheader against Cabrini College. Rosemont joins over 1500 NCAA institutions from all three divisions that will hold this event throughout the month of February. 

Pink Zone, originally named ‘Think Pink’, was started in 2007 by the WBCA to help in the effort to raise breast cancer awareness and funds for the Kay Yow Breast Cancer Foundation. Kay Yow was a Naismith Hall of Fame women’s basketball coach at North Carolina State. She died of stage four breast cancer in early 2009 but not before starting her own foundation and raising awareness and funds for breast cancer. 

In the days leading up to the event, Rosemont student-athletes formed teams and promoted the event and fundraised through various efforts including selling pink ribbons. In addition, teams posted information posters all over campus on the disease and event.

Both the men’s and women’s teams for Cabrini and Rosemont sported pink socks while the officials had pink whistles. Rosemont fans and staff donned their pink apparel and waved their pink rally towels, a giveaway by the athletic department, throughout the event. Some of the members from the men’s soccer even painted their bodies pink and spelled out PINK ZONE to show their support for the cause.  The department also raffled and sold special Raven hats with the pink breast cancer ribbon on the back.

All proceeds from the event will be donated to the Kay Yow/WBCA Cancer Fund. In total, the fundraising effort by the department and teams came to $572, over a $100 more than last year’s fundraising efforts.